This beginning of the year is of great importance for TAAMAY, as we share our vision for 2024 and set objectives in collaboration with our valuable producers, such as ASAYAN, for the export of Mexican avocado. Recently, we had the opportunity to visit organic avocado orchards in Arandas and get a close look at the packaging we will use this season in the state of Jalisco, Mexico.
During our visit, we observed the current blooms, allowing us to obtain updated advertising material so that our customers can be aware of the quality of the avocado we offer. We appreciate the treatment we received and their kindness in delving into the blooms and sharing details in the field, explaining with great availability the conditions expected for the next season.
Likewise, we visited the packaging facilities we will be working with this season, where we were able to review the current processes and refine necessary details for presentations in markets such as the UAE, North America, and the EU. In our experience, it is very important to clearly communicate to our producers the requirements regarding sizes, presentations, boxes, and palletizing as part of the risk mitigation in the chain that we seek. For TAAMAY, it is of utmost importance to work with facilities with a high commitment to social responsibility and community support, so we are excited to start joint exports as soon as possible, under the principle of fair trade.
Throughout this 2024, TAAMAY will be dedicated to promoting Mexican avocado to meet markets as important as the United Arab Emirates, Canada, and some countries in the European Union. This year, with significant events such as the Olympics in Paris, we will focus on strengthening our presence.
Marco Aceves
Marketing Director